July 10, 2009

WWII Marketing

I've said it before, I'll probably say it again. I love when you come across something that is cool and timeless because it wasn't designed to be something more than it was in the first place. What? The stamps, tags and stickers on these products weren't made to look cool and vintage. They weren't designed to look utilitarian, they just were. The people that designed these didn't argue with Sullivan and Van Der Rohe about form and function, in fact, they probably had never heard of the guys, or cared to. These little bits of paper and ink marketing served a purpose. They informed men and women of the contents, materials and uses of the items, nothing more. There is something so pure about getting to the root of a design trend, and seeing the original inspiration for an entire aesthetic. These are the real deal.