July 14, 2011

Pacific Standard Time

I've been lucky enough to work with Pacific Sunwear a few times in the last couple of months. I've shot a couple campaigns for them, and every time we end up having a blast. My reactionary, "snapshot," photo-journalistic approach to shooting fashion and lifestyle has been a departure from their traditional "catalog" photography, but one that seems to be a nice fit for both of us.

The people at Pac have been great and are truly some of the most talented and creative folks I've had the pleasure of working with. They give just enough direction to know they're going to get what they need, but then back off and trust that I'm going to deliver in my style. I couldn't ask for anything better. If you get a sec, drop in your local mall and check the full-sized pieces out. Below are a few of my favorite shots and out-takes from the last couple of months. And as always, big ups to my boy, Andy, for being my right hand on these shoots.