Consistently the best skateboard company out there as far as I'm concerned. No other company exemplifies the California skate lifestyle better than these guys and gals. Take a look through their newer WALLRIDE CATALOG and you'll see exactly what I mean. I remember when I was in college, my only goal was to work for them. I didn't really know what I would do for them, but figured if I had to work, it might as well be with a company like this.
They don't take themselves too seriously and they know how to have fun doing what they love. If that doesn't sum up where skateboarding came from, I don't know what does.